Monday, 5 August 2013

cARTographics: The Lake Twins



"We are referring to elements of ourselves, the way that we think and feel, which we believe operate as one."
On 23rd July I went to the opening of the latest exhibition at St Martin's Crypt Gallery: CARTOGRAPHICS, hosted by Annulus Art.


I was there to visit The Lake Twins, the gorgeous identical twin artists who are the models for my Art Deco Typography collection.
This is what they had to say about their work in an interview for Annulus Art:




"As identical twins we look for similarities and differences in what we encounter because it is how we are encountered socially. We explore drawing as a means of investigating the concept of comparison that we face as twins. We draw the male subject independently but use the same images so that when the drawings are bought together the details are observed with comparison. We therefore think of the process of drawing as a means of discovering how similar our perceptions are, to observe how closely we think and perceive the subject as twins."
 CARTOGRAPHICS is an innovative exhibition where 8 artists have created 8 works based on the concept of maps and cartography. Each work has been entirely covered with Post-it notes by the artists and visitors to the exhibition may purchase one for £8. In this way the works are slowly revealed and the artists will then create a miniature piece on your Post-it which is mounted and sent to you. In this way, the exhibition intends to explore human and fiscal art economies.
"This is our aim, to create a new method of selling art. Making fine art more accessible to more people and building a new economy in which non-established artists have the chance of creating their work and earning a fair wage. To encourage people to participate and be apart of the creative process." 

Exhibition runs until 17th August.
www.cartographies.co.uk
The Lake Twins

Monday, 24 June 2013

Behind the Scenes: Shooting the New Collection

I think its about time I share some photos of what was happening 'behind the scenes' at the shoot for my new collection. Hopefully it won't be too long now until I have the final images - it is just so hard to know which ones to choose!


One last inspiration image to show the mood I was going for, and check out the design on the left - just like the Ray initials!


9:30am - setting up the lights with Steph while the girls were having their make up done.


The super talented Inese Gertnere did the hair, make-up and nails for Phoebe and Lydia.


Quick touch-up!


Steph doing her thing...


We kept shooting until about 4pm, it was a long day but totally worth it and everyone worked incredibly hard, managing to keep energy and focus! The Lake Twins looked gorgeous and I can't wait to show you the final images!

Photographer (of the final images, I was snapping behind the scenes): Stephanie Potter Corwin
Hair, nails and make-up: Inese Gertner
Models: The Lake Twins

More to come!
x



Monday, 17 June 2013

The New Collection: Art Deco Typography

Having finally finished university in December, I had the opportunity to develope my new collection and I am incredibly excited to announce that the new Art Deco Typography Collection is now available at Joy Everley Fine Jewellers! (Currently in-store exclusive, coming soon online.)




The collection is intended to move away from the approach that is usually taken towards Art Deco jewellery which often ends up looking purely like reproductions or costume jewellery and create a collection that takes the 1920s as inspiration for a thoroughly modern aesthetic. 

For example, I have Jazz-era buzzwords like 'Love' and 'Vamp' in a structured, Art Deco style juxtaposed with being part of a knuckleduster, much like Baz Luhrmann's apparently jarring but clever use of modern hiphop and R&B artists to create the soundtrack for his adaptation of The Great Gatsby.



I did not want to follow the route of flapper-girls and pearls, cocktails and prohibition. Instead I took my influence from the gorgeous architecture of the time, not just the New York City skyscrapers but also the iconic buildings such as Battersea Power Station and the Hoover Building. Therefore all of the pieces in this collection have three dimensional details and clean, straight lines.


Each design is an initial or word, hence it being the 'typography' collection, but not each pendant or earring is an obvious representation of its letter. I wanted to create something that would be more personal than a potentially soulless reproduction of someone else's design and being able give someone a precious piece of jewellery with their own initial is a lovely way to personalize a gift. However I did not want the pieces to be limited to being initials, I also felt this would not be in keeping with the wonderful, intricate patterns found in Art Deco branding and interior design and so the initials are simultaneously letters and abstract shapes.



I hope my new collection will be enjoyed as much as the Beetles and I will be bringing more updates soon!

More to come!
Yasmin
xxx

Friday, 31 May 2013

Demons and Landscapes

Photographer Simon recently borrowed a selection from my Beetle Collection to use in two of his shoots. The first works on a gothic theme of angels and demons, the second explores the body as a landscape. Here are a couple of images from the shoots!





If you want to view more of Simon's work you can go to his website, www.simonsphotography.co.uk or find him on Facebook, www.facebook.com/SimonsPhotography .

More to come!
x

Thursday, 18 April 2013

Interviewed by ECFS

The Edinburgh Charity Fashion Show 2013 is well and truly over but you still have until the end of April to purchase something from my Beetle Collection and I will donate 10% to this year's charities: Cancer Support Scotland and The Sandpiper Trust!

A few weeks ago I did an interview with the lovely people at the ECFS.

Here is an except:

"What looks like this year’s FINAL BloggED INTERVIEW tells us about Yasmin Everley’s jewellery collection, her design aesthetic and what it’s like to be a young jewellery designer. Remember, that 10% of her sales until the end of April will go towards ECFS’ final charity total, so if you fancy a piece, then take a look at her blog and the Joy Everley website.
Name, age, where do you live?
I’m Yasmin Everley, I’m twenty-three and I live in London.
Where and what did you study?
I just graduated in Classical Studies at University of Manchester but now I would like to study silversmithing as well!
What made you want to become a jewellery designer?
My mother is a jewellery designer and I started designing with her when I was about eleven so in hindsight it seems like the obvious choice...."
Read the rest HERE 


More to come!
xxx

Monday, 25 March 2013

Edinburgh Charity Fashion Show 2013

A little while ago I posted about the photoshoot with the Edinburgh Charity Fashion Show models, photographers and stylists using my jewellery. 
Throughout March and April, 10% of my sales being passed to the ECFS to donate to this year's charities: Cancer Support Scotland and The Sandpiper Trust and so for two months my mother's shop, Joy Everley Fine Jewellers, has become ECFS themed!

We took elements from the styling of the shoot, such as Sophie's red rose headband, and combined it with old packing boxes, 1920s leather cases and beetle collections to create the display which gives the impression of a party taking place in the laboratory of a Victorian entomologist!

We wanted to make sure the ECFS featured prominently both inside and outside the shop (you can see this better in real life). 


Finally, on Saturday 16th March, I went up to Edinburgh to see the Edinburgh Charity Fashion Show 2013!

As the sun was setting, the VIP goodie bags were put out and last minute preparations took place.

Alicia Jumman, Head of Production, was darting around at lightening speed, walkie talkie glued to her hand.

The DJs seemed surprisingly relaxed with their unlimited supply of Red Bull.

A final rehearsal of the walk for Eleanor Amoroso.

Finlay MacAulay, Assistant to the Head of Fashion and Model Coordinator, had everything under control on the runway.

The audience took their seats.

Sophie Marr, one of the models from my jewellery shoot, looked stunning in Naomi Barber Rodgers.

I am a big fan of Fox Hunt Menswear, modelled here by Frank Derrington looking very dashing.

I seem to have a thing for silk prints at the moment so I obviously found this collection modelled by Martha Haywood very appealing.

Katherine Weir provided wonderfully creative knitwear that I managed to not get any clear pictures of. I particularly liked the knitted beanie bonnet worn here by Flo Whittaker.

It couldn't be an Edinburgh fashion show without a bit of tweed and Walker Slater provided some lovely looks, my favourite being the classic three piece suit, modelled here by Hamish Crook.


I enjoyed the styling of the hair as much as the clothes in some looks, like these sweet plaits by Neil Barton on model Georgia McGlennon wearing Alice Temperley.

You may recognise Julius Colwyn from my jewellery shoot wearing this cosy looking quilted jacket by ADA Menswear.

Adam Gavshon Brady, Head of Fashion, took the mic to thank everyone involved flanked by Chair, Caroline Welles (right) and Vice Chair, Jessica Heggie.

Then came the more sombre part of the evening as we heard from representative of Cancer Support Scotland (left) and The Sandpiper Trust.

A highlight of the evening had to be model Stefania Ottelli Zoletti being accompanied on stage by a paramedic from The Sandpiper Trust, video here.

Alicia Jumman and Ross Jennings drawing the raffle prizes.

Bold androgynous tailoring and block colours from Xianfen Gu worn by Martha Haywood.

Another wonderful example of the hair styling by Neil Barton on model Georgia McGlennon.

The most dramatic pieces had to be those from Judy R Clark; full skirts, cinched waists and a fistful of tail feathers worn here by Martha Haywood.

I was particularly excited to see a fellow finalist from the Wolf&Badger Graduate Design Awards, Sophie Wetherell, worn here by Alex Reynolds.

Rasha Swais worn by CJ Chukwuma.

Rasha Swais worn by Hamish Crook.

Eleanor Amoroso worn by Stefania Ottelli Zoletti.

And finally, the third model from my jewellery shoot, Yasamin Taylor Salah, wearing a dress from John Rocha's AW12 Collection.


It was a wonderful evening and I hope that by the end of April I will be able to give a decent donation to these wonderful charities!

More to come!
xxx

Tuesday, 12 March 2013

All That Glitters Is Not Gold

Apart from these new little beetle rings. 

They're solid 9 carat, made in Britain using a minimum of 75% recycled gold!


I present to you... The Little Scarab Beetle!



The Little Stag Beetle!

The Little Rhino Beetle!


The Little Spider!

And finally... The Little Fly!


They do not have prices yet but you are welcome to make an inquiry or place an order by emailing me at yasmineverley@gmail.com

More to come!
xxx